This policy explains the Advertising Policy of

Index whitePolicy Points

ListThis Policy covers the following points:

  • Definitions And Interpretation
  • Advertising
  • Unacceptable Advertisements
  • Advertisement Type Or Style
  • General
  • Advertising Policy Updates
  • Date Of last Update To Advertising Policy

Definitions And Interpretation

In this policy, "We" "Us" "Our" means (also referred to as: and/or with or without the preceding www.).

"You" "Your" shall mean the user who is registering to place advertisement(s) on

"Policy" means this Advertising Policy.

"The Site" means (also referred to as: and/or with or without the preceding www).

"Advertiser" shall mean any person, or business, registering with Us for the purpose of placing one or more advertisement(s) on Our Site.


From time-to-time Advertisements will be accepted for placement on Our Website.

Advertisements placed on Our Site will be reviewed by the Site Administration before being published and at random intervals to ensure that advertised website(s), business(s), product(s) being linked to, advertised, or promoted, continues to conform to Our Advertising Policy.

To place an advertisement on Our Site You must first contact Us as a potential Advertiser.

During the registration process You will be asked to expressly agree to this Policy which includes the Terms and Conditions included below.

In registering as an Advertiser, You certify that you are 18 years of age or over and are authorized to advertise the website, business, company, product, service, or brand that You are advertising.

Advertisements must not be:

  • Illegal
  • Misleading
  • Harmful
  • Offensive
  • Aggressive
  • Untrue
  • Fraudulent

Furthermore, advertments must not:

  • Take advantage of panic and / or fear
  • Be likely to subject and / or staff, to prosecution / criminal procedings
  • To be in conflict with Our site ("Conflict of Interest") is proud to be a signatory to the Business Ethics Pledge. We will not breach Our commitment to the Business Ethics Pledge by taking paid advertisements for any website, person, company, business, brand, or product that operates against Our principles and those of the Business Ethics Pledge.

Any Advertisement which is found to subsequently be linked to, or promoting, any website, business, company, person., product, or brand that breaches this Advertising Policy will be terminated immediately without further warning.

During vetting, the advertised website, service, product, brand, business, or company will be checked for continued compliance with this Policy.

During subsequent monitoring, if the website, service, product, brand, company or business being advertised has changed to such an extent to include a feature that would have caused an Advertisement denial by Us, the advertisement will be terminated. In this case any fee(s) paid to Us to host Your advertisement will be forfeited to Us as the Advertiser will have breached this Policy.

Advertisements must:

  • Clearly represent the website, company, product, brand, service or person being advertised.

Unacceptable Advertisements

Advertisements that contain one or more of the following either directly within the advertisement or is carried out on, or by, the Advertiser's website, business, company, brand, service, product, or person being advertised will be unacceptable and will not be approved.

Examples of Advertisements that will not be approved, and will be terminated if subsequent checks determine that the Advertisement, Advertiser's Website, Business, Company or Service takes the visitor to includes but is not limited to, the following:

Promotes or contains:

  • Gambling, including but not limited to Casinos, and / or Casino type games, and / or slot machines
  • Weapons and weaponry
  • Illegal drugs, including their sale, consumption, creation, and illegal drugs paraphernalia
  • Breaches of copyright
  • Any illegal act(s) including but not limited to:
    • Money laundering
    • Selling, or promoting, smoking including smoking products to persons below the legal UK age for smoking
    • Selling, or promoting, the sale or consumption of alcoholic beverages to persons below the UK legal age for such sales and / or consumption
    • Arson
    • Theft, whether physical, digital, orcopyright
    • Criminal damage
  • Hate, and / or violence, based on for example: race, religion, sexual or political orientation
  • Scams
  • "Get rich quick" schemes
  • Uncertified pharmaceutical products
  • Adult content, including but not limited to:
    • Nudity
    • Adult "toys"
    • Pornography
  • False, misleading, fraudulent, or deceptive
  • Offensive, profane, vulgar, obscene, or inappropriate language and/or images
  • Obscene, defamatory, slanderous, libelous, and / or unlawful content
  • Web-based non-accredited colleges that offer degrees
  • Content that depicts a health condition in a derogatory or inflammatory way
  • Advertisements that direct a user to a website which Our antivirus and firewall software classes as "Dangerous"
  • Website(s) that are renowned for sending "Sp*am" (unsolicited email)
  • Advertisements that promote or prey on a Compensation Culture will not be accepted

We regularly review Google Adsense advertisements - by default, all advertisements in the Google Adsense program may be displayed until declined (blocked) by Us. In this case You might, for a short period of time, see advertisements that fall into one or more of the categories above.

Advertisement Type Or Style

Due to the nature of certain types of advertisement, such as those containing flashing images or rapidly changing images / text, visitors to Our Site who suffer from conditions such as, but not limited to Photosensitive Epilepsy and / or Migraine Headaches may suffer adverse reactions (such as an Epilepsy or Migraine). endeavours to be accessible, and enjoyable, to as wide an audience as possible and offer respect to users who may be prone to adverse reactions to certain experiences.

It is therefore not permissible to place, or attempt to place, advertisements with any flashing, or rapidly changing, content. Any such advertisement will be denied - if changed after acceptance, to an advertisement that would have been denied under this Advertising Policy the advertisement will be removed.

Currently participates in the Google Adsense Advertising Program. This allows websites to place advertisements via Google Adsense - We receive a fee for Google Adsense Advertisements that are chosen to be visited by Our Site visitors.


The placement of an advertisement on this Site does not mean that We endorse or recommend the advertiser's goods or services.

Specific Advertisements may be subject to alteration by Our Site Advertising Administrator to ensure that Advertisements are in keeping with the appearance of Our Site, and that Site functionality is maintained.

Services, Products, and/or Websites that We can vouch for and recommend may well be placed on various pages of our Site - we may suggest that we have, or do, use the Service, or Product, that such a Website, Business, or Person supplies.

We will never knowingly run an advertisement that is untrue, misleading, offensive, or aggressive.

If a visitor reports to Us that a particular advertisement, or series of advertisements, does cause offence We will review the placing of that (those) advertisement(s).

Where an advertisement is declined to be accepted, or is removed after acceptance, we will endeavour to explain Our reason(s) for declining / removing such advertisements.

On occasion, removal of any advertisement(s) may need to be done promptly to protect Ourselves and Our visitors - removal of any advertisement(s) will be carried out as swiftly as reasonably possible, and notice of removal will be sent to the Advertiser as soon as possible after advertisement(s) removal.

If an advertiser is subject to repetitive advertisement removal by Our Site Administration, for breaches of this Advertising Policy the Advertiser Account will be closed.

This Advertising Policy may be updated, added to, or altered at any time. The responsibility to view and understand this Advertising Policy lies with the Advertiser.

If any point is not understood, or requires clarification, please contact Us by registering on Our website, followed by logging in to Our website, and selecting the link in the User Menu to Our Contact Us form.

Advertising Policy Review

This Advertising Policy will be reviewed regularly to ensure it remains reflective of current activities.

A review does not neccessarily mean any changes have occurred.

If changes take place the date of the changes will be mentioned in the next section of this Advertising Policy.

This Advertising Policy was last reviewed on: 28th October 2022.

Advertising Policy Updates

This Advertising Policy may be updated at any time. You are advised to read this Advertising Policy regularly to remain up-to-date.

Date of Last Update to Advertising Policy

This Policy was last updated on: 28th October 2022.

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